Corporate Design의 목표는 기업 정체성(Corporate Identity)을 확립하고 올바른 방향의 전략적 기업이미지를 만드는 것이다. Corporate Design을 구성하는 요소로는 시각 커뮤니케이션 디자인(Visual Communication Design), 제품시스템 디자인(Product System Design), 공간디자인(Space Design), 사이버스페이스 디자인(Cyberspace Design)
1.핵심 타겟은 주로 어디에 있나?
=> Advertising
2.어떻게 그들에게 접근할 것인가?
1.홈페이지안에 핵심타겟에게
유용한 정보가 있는가?
=> HP Renewal
2.행동을 유발하는 Benefit이
있는가?
=> Promotion
Main Design
디자인 요소의 일관성이나 디자인 스타일
가이드에 의한 화면 어플리케이션이 미
designed by Giorgio Borruso Design, an award winning store designer in the year 2004. This Miss Sixty modern fashion store design is located in Las Vegas. a great inspira tional picture of fashion store concept that could created a modern and stylish look with vibrant colors.
That’s an excellent store in Las Vegas, called Miss Sixty, the fashion store designed in modern style with unusual int
out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fine dining restaurants.
design investment
This company beat GAP of USA up
It has 4600 stores Their profit is $14.1 billion
Ortega is the top ten among the riches
The only way to be luxury brand
Support policy for design
He carried on sweter business in 1975
The side areas of the fashion
< Raemian >
Korean Bath
- Multi shower
- Korean-style washstand
- Dressing ta
designs in this industry that is characterized by long lead times and very high variability of demand e.g M&S could need a whole season to get a new item to stock
3.2- Procurement
ZARA manufactures 60% of its products. By owning its in-house production ZARA is able to be flexible in the amount, frequency, and variety of new styled products. ZARA has outsourced less manufacturing than its peer
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
design not in existed market
Create a window of opportunity to the ‘SOUL’
3.Exposed and potential competitors
Nissan’s boxcar ‘CUBE’
Others can enter into the same market
Segmentation
Style and Utilization
Customers who want to
express their own personalities
Important car features:
Extensity and Spaciousness
Targeting
Customers b/w 20-30’s
Ea
디자인 철학
컨셉(Concept), 스타일(Style), 사용성(Interface), 마무리(Finishing)를 4대 디자인 핵심 역량으로 선정
‘감동과 신뢰를 디자인한다’는 목표
인류 모두를 위한 제품을 탄생시키기 위해서는 경쟁을 뛰어넘는독보적인 기술확보가 핵심.
‘Digital Life Creator’는 LG전자 디자인의 출발점이자 비전.
designed to ensure that day-to-day actions are consistent with established plans and objectives. Nexen Tire focuses on events in a recent period. Operational control systems are derived from the requirements of the management control system. Thus, corrective action is taking where performance does not meet standards. This action involves training, motivation, leadership, discipline, and terminati